Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever to build up a global community of motorcyclists.
Since launching in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world. The free Rever app, available for iOS and Android, works in conjunction with the Rever website to help riders discover the world’s best roads, create custom routes, track rides and share riding experiences across social media platforms. This enables BMW Motorrad to digitally expand its riding experience offerings directly in touch with its target group.