The local arm of the German carmaker BMW in the Philippines, Asian Carmakers Corp. (ACC), recently inaugurated its eight dealership for the Philippines called AutoAllee BMW.
During the media appreciation night held on Tuesday, ACC opened the AutoAllee BMW located at Eton Centris, North EDSA, Quezon City, making it the widest luxury car brand dealer network in the local scene. The event was graced by Maricar Parco, ACC president, and Justin Koa, AutoAllee president.
“We are proud to welcome AutoAllee BMW as the newest member of the BMW dealership network. As the 8th dealership in the country, AutoAllee BMW is a testament to BMW’s commitment to further build and strengthen the brand in the Philippines. Having the widest dealer network in the luxury vehicle segment, we affirm our unmatched leadership in the country for over a decade,” Parco said.
Besides Koa, the ACC AutoAllee would be under the management of Clemente Garcia, AutoAllee chairman, and William Sim, AutoAllee vice chairman.
AutoAllee BMW has 4,000 square meters of floor space.
According to Glen Dasif, ACC executive director of sales and marketing, AutoAllee BMW would be the new standard for the brand’s showrooms in the Philippines.
AutoAllee BMW houses four floors—basement, ground, second and third floor.
In the ground floor, the AutoAllee BMW has an expansive showroom that could fit six vehicles, a lifestyle section where customers could buy premium items at par with the BMW lifestyle, and the new car delivery area, where customers can wait in comfort for the formal turnover of their newly purchased vehicle.
The said section is fully air-conditioned, while highly trained BMW sales consultants are ready to conduct a six-point walk-around to introduce customers to the features and details of their new BMW.
Aside from that, Autoallee BMW has an air-conditioned service assessment area—the first in the country—which is designed to provide customer with ultimate comfort while certified BMW technicians inspect and assess the vehicle prior to being serviced.
Seen at the back of the establishment is a large-capacity service garage, equipped with the latest tools and equipment, allowing up to 10 vehicles to be serviced simultaneously.
A two-car service elevator is also in place for additional parking space, and to bring the vehicles up to the third floor.
The second floor of AutoAllee BMW imparts a homey feeling because of the Isetta Bar, which was inspired by BMW’s iconic car from the 1950s; and a waiting area for customers while transactions are being processed. Refreshments are available for customers.
And literally atop of it all is the addition of a fully air-conditioned BMW Premium Selection (BPS) showroom on the third floor. The said area is dedicated for exclusive selection of pre-owned BMW vehicles.