BMW’s new i3 earns German design award

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The i3, coming from BMW’s sub “i” brand, was one of the stars at this year’s Frankfurt motor show. AFP PHOTO

BMW announced that it recently earned five recognitions in the German Design Award 2014, with the carmaker’s i3 electric car taking the top Gold Prize in the Transportation and Public Space category. The i3 debuted only in September at the Frankfurt motor show.

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The other BMWs cited in the same category were the luxury concept Pininfarina Gran Lusso Coupé and the new R1200 GS touring-adventure motorcycle, which received Special Mention. Also earning a Special Mention in the Lifestyle category were the BMW Concept Ninety Film in the Audiovisual and Digital Media category, as well as the outstanding design qualities of the K2 LTD BMW Powder Ride Ski.

The awards are determined by an international, 30-member panel of judges comprised of experts from the business, research and design industries. The awards are handed out by the German Design Council, which for 60 years has represented the German design scene. The group is an independent, globally active institution that supports companies in the effective communication of their design competence while also aiming to foster understanding of design among the public.

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