Finally, the new Peugeot 3008 has finally been unveiled. This long-awaited vehicle takes the C-SUV segment by storm, in a class of vehicles in full expansion across all regions of the globe. It takes on demanding customers looking for new and different experiences with a very strong hand.
Whether by its spectacular latest-generation Peugeot i-Cockpit, by its exceptionally inspired design, by its optimized architectural efficiency or by its high-tech equipment, the new Peugeot 3008 SUV aims to assert itself from the off as a major player. It inaugurates for Peugeot a new SUV range for which it will be the worldwide emblem.
Getting into the new Peugeot 3008 SUV is to enter another world, surprising, original and oozing quality. A spectacular, almost futuristic dashboard immediately catches the eye. This coherent and highly technological ensemble is the latest generation Peugeot i-Cockpit, a novel concept that has rewritten the book on the car cockpit. Here, everything seems to be at the service of the pleasure and concentration of the driver in a pronouncedly high-tech niche.
The steering wheel is even more compact and has been redesigned with two flats to make it easier to grip and to afford the driver maximum visibility and legroom. The close attention paid to material choices and attention to detail – full hide leather from level 2, chrome inserts, gloss black trims – deliver a high level of perceived quality and attractiveness.
The large 8” touch-screen resembles a tablet installed in the center of the dashboard and is equipped with capacitive technology for greater reactivity and practicality.
It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.
The heads-up instrument unit unveils in series production a high-resolution 12.3” screen with futuristic graphics. It can be completely configured and personalized, and brings together all that the driver could want in his field of view. Five different display modes – controlled from a knob on the steering wheel – allow the driver to configure the instrument unit “a la carte”. The « Personal » mode in particular, configured from the touch-screen, allows the driver to display a wide choice of information: copy of navigation instructions, driver aids, engine parameters, trip computer, route information etc. The visual impact of each setting is highlighted by a series of animations and transitions, which are a treat for the eyes.
But this enhancement of the Peugeot i-Cockpit doesn’t end there. Because pleasure is still one of Peugeot’s core values, it pushes the sensory boundaries even further. So, by a simple press of a special switch – next to the toggle switches – the new Peugeot 3008 SUV calls up a true Master of Ceremonies to enhance the driving experience: the i-Cockpit Amplify. In this way, almost all the senses are immediately aroused: Sight, by varying the brightness of the ambient lighting and the color of the screens; Hearing, via the musical equalizer settings; Touch, via the multipoint massage embedded in the seats (up to five programs); Smell, via a fragrance diffuser.
Furthermore, as in the Peugeot 308, sight, touch and hearing can further enjoy the stunning features of the Driver Sport Pack.
So there is a veritable feast of sensations for the driver to experience, letting him go to the limit of his driving pleasure. Occupants get the immediate choice of two themes: the “Boost” theme aimed at a dynamic driving style, and the “Relax” theme for gentler driving. These two themes are entirely configurable so that the driver and passengers exceed the limits of pleasure, and make travelling on board truly unique and unforgettable.
The interior design of the new Peugeot 3008 is unique to the market. The design is successful and rich, and the on-board technology promises much.
This feeling is carried over to the outside. At first glance, the new Peugeot 3008 is striking and surprises by the strength of its character. The effect is strong, clear and self-evident: this is an SUV. The new Peugeot 3008 has adopted all the characteristics of this type of silhouette:
– A vertical front end,
– A long flat bonnet,
– A high waist line,
– Wide protective bands (bumper skirts, wheel arches, bottom of doors),
– Large wheels,
– Raised ground clearance,
– Shaped roof bars,
But the new Peugeot 3008 SUV doesn’t just settle for incorporating these characteristics. It adds meaning and emotion whilst keeping in mind consistency. Because what you notice first about the vehicle is a sense of harmony, of well-balanced proportions, of just the right quantity of everything. A shape inspired by the boundless creativity of its designers.
Thanks to the new EMP2 platform and to its renowned dynamic qualities, the new Peugeot 3008 achieves a balance between comfort and road holding hitherto completely unknown in the C SUV segment. Its suspension is tuned to each power-plant to achieve a ride fitting to the reputation of the Lion. Finally, it contributes to the virtuous circle of weight reduction giving improved fuel consumption, passive safety and performance.
The new Peugeot 3008 is a true SUV, but above all it’s a Peugeot! And like any true SUV it has genuine off-road capability, especially thanks to Advanced Grip Control.
The driver and passengers just have to sit back and enjoy the ride! Journeys on board, even the shortest and most day-to-day trips, are enriched with new discoveries. This new Peugeot is a true invitation to travel, first-class, aided by excellent sound-insulation and numerous comfort features, most of which are above normal market levels: body-hugging front seats both of which can receive as an option an 8-pocket pneumatic massage system; a large panoramic sunroof fitted with a blind and illuminated rails; and Premium FOCAL Hi-Fi system from the major French audio brand
It is a joy to drive, a feeling amplified by the compact steering wheel, and the driver can make the most of the dynamic abilities of this SUV, especially thanks to the support of the numerous driver aids available to him. These latest generation ADAS (Advanced Driver Assistance Systems) minimize any source of danger on the road through an arsenal of safety features:
– Active Safety Brake and Distance Alert;
– Active lane departure warning;
– Driver attention warning
– Automatic adaptive headlamp main-beam
– Speed limit sign recognition and recommendation
– Adaptive Cruise Control with Stop function (automatic gearboxes)
– Active blind-spot monitoring
For city driving, the driver is also assisted with certain manoeuvers, by Visio Park (360° all-around vision) and the latest generation Park Assist.
The new Peugeot 3008 is like its driver – it moves with the times. So it meets the need to stay connected at the wheel and to be able to navigate calmly and peacefully, thanks to features like Mirror Screen, induction Smartphone recharging (for equipment compatible with the Qi standard) and 3D connected navigation.