A bolder and brighter Shu


It was indeed a night of celebration as Shu Uemura, the world-renowned Japanese make-up brand, launched its new flagship store at the Power Plant Mall.

Inspired by Tokyo, the event showcased the renewed culture and look of the brand. The new look of the store is vibrant, sensorial and live, taking customer on a unique journey that is in itself reminiscent of the glimmering city.

Shu Uemura’s new flagship store elevates the vision of Mr. Shu Uemura himself, to create an “open atelier| environment, with six new sections that allow customers to explore, try, and find their perfect look.

“It is my absolute pleasure to present to you a bolder and brighter Shu. In line with our brand’s pioneering spirit, we will continue to push further, with more surprises for our customers in the months to come,” L’Oreal Philippines managing director Rowel Vijandre announced.

Present to welcome the guests and friends from the media were L’Oreal Philippines chief finance officer Paul Blue, L’Oreal Philippines brand communications manager Mae Dichupa, Shu Uemura group product manager Dyan Warren, Shu Uemura brand manager GutzeeCarmona-Segura, and Shu Uemura retail manager Nadia Bautista.

Joining L’Oreal Philippines in this momentous night were Tessa Prieto-Valdez, DJ Jess Milner, Moris Gastl and Mike Concepcion. The new breed of Shu Uemura social media influencers, Gabs and Chii Gibbs, Mari Jasmine, Jess Connelly and Garovs also showed their support.


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