Boracay has been declared as the favorite beach destination for 2015 by the Malaysian Association of Tour and Travel Agents (Matta).
According to a statement from the Philippine Embassy in Malaysia, the declaration was made through a news conference on March 9 at Matta headquarters in Kuala Lumpur.
Malaysia posted the highest growth in tourist arrivals with a 27.24-percent increase (139,245 visitors) in 2014, becoming the Philippines’ ninth-largest tourist market.
S. Jayakumar, Matta organizing committee chairman, said the Philippines is rich in natural resources and biodiversity.
He praised Boracay’s fine white-sand beaches.
“Boracay has consistently been part of the list of the best beaches in the world, as evidenced by awards bestowed on it by major travel magazines and organizations. It is our pleasure for Malay-sians to discover the island, with its pristine white sands and breathtaking beaches, which captivated many visitors for nature tripping, watersports and beach hopping,” Philippine Ambassador to Malaysia Eduardo Malaya said in the news conference.
The Philippine Embassy formally launched the second “Ambassador’s Tour to the Philippines”—this time to Cebu and Bohol.
“The flurry of festivals, concerts, conferences, other activities and events lined up will draw in both domestic and foreign tourists in the country. The country is also hosting the Asia-Pacific Economic Cooperation [APEC] meetings, where its member economies will congregate in different Philippine cities to talk about inclusive growth for their citizens and during their downtime, take in all the beautiful sights the Philippines has to offer,” Malaya said.