Both of the country’s biggest broadcasting companies have laid claim as the No. 1 television station for the month of June, citing their according to their respective rating agencies.
On Thursday, ABS-CBN said it has a stronghold in viewership last June with an
average national audience share of 47 percent, a 15-percentage point lead over the 32 percent of GMA. Its numbers are based on Kantar Media data.
ABS-CBN’s audience share increased by four percentage points month-on-month to 47 percent in June from 43 percent May’s, while GMA’s audience share dropped four percentage points to 32 percent in June from 36 percent in May.
Kantar Media uses a nationwide panel of 2,609 urban and rural homes to represent 100 percent of the Philippine TV viewing population. The other ratings agency, AGB Nielsen, supposedly has only 1,980 homes in urban areas and represents only 57 percent of the viewing population.
ABS-CBN, the only Philippine media company in FinanceAsia’s list of “Asia’s Best Companies 2015,” continued to lead in key territories such as Balance Luzon (all areas in Luzon outside Mega Manila) where it got an average total day audience share of 48 percent versus GMA’s 33 percent.
In the Visayas, the Lopez-led network has 57 percent versus GMA’s 24 percent, and scored 58 percent versus 25 percent in Mindanao.
The Kapamilya network’s primetime block – 6 p.m. to 12 midnight – also became stronger with an average audience share of 52 percent in June from 49 percent in May.
GMA’s primetime block dropped four points to 28 percent in June from 32 percent.
The primetime block is the most important part of the day when most Filipinos watch TV, during which advertisers place a large chunk of paid ads to reach more consumers.
ABS-CBN’s ratings supremacy was bolstered by the strong TV viewership for its weekday and weekend primetime offerings.
Kantar Media is a TV audience measurement provider in both digital and analog platforms.
It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
GMA viewer-rich areas
GMA Network on Thursday also said it was able to keep its winning streak in the viewer-rich areas of Urban Luzon and Mega Manila in June. Its data come from ratings service provider Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila represent 77 and 59 percent, respectively, of all urban TV households in the country.
GMA continued to dominate the ratings in Urban Luzon with a 35.3 percent total day household audience share, beating ABS-CBN’s 33.5 percent by 1.8 points and TV5’s 8.1 percent by 27.2 points. The Nielsen survey was done from June 21 to 30.
The network registered 37.1 percent in Mega Manila, ahead of ABS-CBN’s 29.8 percent by 7.3 points and of TV5’s 8.7 percent by 28.4 points. GMA was ahead of competition across all dayparts in Mega Manila.
In the NUTAM (National Urban Television Audience Measurement) ratings, GMA maintained its lead in the afternoon block with 35.6 percent versus ABS-CBN’s 34.1 percent and TV5’s 7.8 percent.