Brand building boosts Suzuki H1 sales by 35%


SUZUKI Philippines Inc. (SPH) said it posted 35 percent sales growth for the first half of the year on the back of effective brand-building efforts in numerous platforms, particularly in recent months.

The company said successive openings of new dealerships in the country’s key cities and the launch of products designed to cater to different emerging markets contributed to the growth.

“The milestones we have accomplished over the years, especially that of satisfying the need of Filipinos through our quality and fuel-efficient compact cars, indeed bring us joy and fulfilment. This is why we are constantly innovating so we can continue to deliver more improvements in our products and make Suzuki drivers happy,” Shuzo Hoshikura, SPH general manager for Automobile, said on Friday.

The Suzuki Ciaz posted 400 percent sales growth in the first half compared to the same period last year, the company said. The subcompact sedan features a stylish exterior and a powerful motor, while its fuel efficiency ensures car owners of getting their money’s worth.

“The Ciaz’s breakthrough sales were complemented by the strong performance of other Suzuki best-sellers to boost overall sales. The 7-seater Ertiga and 4×4 Jimny models achieved 70 percent and 36 percent sales increase, respectively, over the first half of 2016,” Hoshikura added.

The Ertiga lite-utility vehicle features a three-row layout to accommodate up to seven people and has adjustable seat slides to further enhance the riding experience. Meanwhile, the Suzuki Jimny offers 4×4 capabilities,
allowing drivers to easily maneuver the vehicle no matter the terrain or weather condition.

SPH said it opened four new dealerships in the first half of 2017.

“SPH further strengthened its presence in the Philippine market with its new 3S openings in Ormoc and Tarlac and several Satellite dealerships in key areas, which includes Bonifacio Global City, SM Consolacion, SM Valenzuela and Kalibo,” Hoshikura added.

With these new dealerships, SPH said it is poised to finish strong by the end of the year.


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