Branding and recall

There is a need to understand the difference between the two. In this election, we witnessed the power of recall for many who are not read and not aware of the platforms of the many candidates as reported by media.

A survey even went out of its way to broadcast their results endorsing their pronouncements to be true that most of the youth votes (ages 18 to 25) that are unaware of our politics voted based on namesake and recall.