It is not so much about branding the Philippine peso but the country itself and its current growth rate. Official numbers tell us our growth rate for now stands at 7.2 percent, positioned to be sustained over the next decade.

The economics and statistical data, indeed, show an upward movement. However, that growth scenario is challenged by the fact of inequality among the supposed beneficiaries of such growth, a situation that also besieges neighboring countries. With a population growth rate at 24.5 per 1,000, it seems improbable that we can ever catch up in pulling the population out of poverty. Consumer price inflation rate currently stands at 3.2 percent. It was recorded at 4.10 percent as of February.

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