To diversify casual menswear, Dockers’ Spring/Summer collection 2014 suggests a bolder and braver look for Filipinos who confidently express their personality through fashion.
Introduced to the local market on February 11 at the Oz Bar of the Holiday Inn in Makati City, the California brand showcased an array of style, colors, patterns and cuts that embody style and quality through their latest Alpha Collection.
“The Alpha Collection started two years ago, and now we infused a fresher take on men’s style that can be seen in our Spring/Summer 2014 collection. It highlights the silhouette of the male form, with a selection of denim and casual wear that gives importance to comfort,” said Glenn Heng Sr., brand manager of Dockers for Asia, Middle East, and Africa.
Besides the revamped Alpha Collection, the Spring/Summer 2014 also includes blue khakis and plain and patterned shorts for the new season.
Fresh summer colors of peach, yellow, mint green, and orange are splashed across pieces, complemented by plaids, nautical prints, and acid camouflage patterns. The latest collection also offers stylish pant cuts like skinny, slim fit, and slim tapered, giving fashion-forward men who enjoy playing around with their wardrobe numerous choices.
Staying true to “the spirit of khaki” since 1986, the collection continues to combine comfort and class without taking away the personal masculine touch that is the signature Dockers style.
“There is an evolution in men’s fashion as they embody the ‘get dressed like you mean it’ attitude. Now, men use fashion to express themselves and to exude their natural confidence and swagger. It is an exciting time for men’s fashion as it continues to evolve,” said Shaun Lewis, the label’s global director for public relations and collaborations.