Bridgestone furthers advocacy on environmental preservation

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bridgestone20130610BRIDGESTONE said that, from the manner in which it makes its tires to the way its products perform on the road, the effect on the environment is part of the overall equation.

Bridgestone said its tire technology begins with the end in mind, noting that the less fuel a vehicle requires to travel a certain distance, the less emissions it releases, and the less impact it has on the environment. With this underlying motivation, Bridgestone said its tires are designed to make any vehicle more fuel-efficient.

Key to achieving this is the brand’s low rolling resistance technology. The less energy a tire requires to roll, the less fuel a vehicle uses. Lowered rolling resistance is the result of the materials, design and technology that goes into Bridgestone tires. The advanced rubber compounds used, the structural design of the tire sections, even the tread patterns, are all directed to lower rolling resistance, making any vehicle riding on Bridgestone tires travel more on less fuel, which then translates to a reduced impact on the environment.

Bridgestone said its tire production is also being continually optimized for environmental protection, explaining that it decreases the amount of natural resources required for its products, as well as increasing the use of recycled rubber in its line of tires. Bridgestone said it also continues to reduce the amount of waste that the manufacturing process generates.

The company said its commitment to the environment goes beyond the performance and production of tires as it invests time and effort into preserving local environments and enriching communities. In the Philippines, as well as around the world, Bridgestone said it has been spearheading environment and community building activities such as tree-planting drives and coastal clean-up programs.


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