bridgestone20130610BRIDGESTONE said that, from the manner in which it makes its tires to the way its products perform on the road, the effect on the environment is part of the overall equation.

Bridgestone said its tire technology begins with the end in mind, noting that the less fuel a vehicle requires to travel a certain distance, the less emissions it releases, and the less impact it has on the environment. With this underlying motivation, Bridgestone said its tires are designed to make any vehicle more fuel-efficient.

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