Christmas paper bags animate the festive mood of Pinoy Pasko
WHILE Christmas is easily associated with celebrations, feasts and gifts, to every Filipino,
it is always about spending time with family, coming home and reunions.
Taking from this, young but dynamic artist, Jude Christopher Roxas has brought the essence of family with the paper bags and peripherals he designed for bread chain Pan de Manila.
“Filipinos love to reconnect and make new connections. Our love to reminisce and to make new memories inspired me in creating the Christmas paper bags this year,” shared the 23-year-old illustrator and animator from Zamboanga Sibugay.
Under the same tree
For the main artwork, Roxas used the tree as a prominent symbol. “A lot of things can happen under a tree,” he explained. “This is where kids make bases for tagu-taguan, where farmers rest while eating their home-made lunches, where families enjoy the shade in every picnic.
He also revealed that he has personal attachments to trees. “Personally, a tree gives me the best place to sit down and think about the many wonderful things in life. That is why I want the image of the tree to be really prominent in the design because it reminds us of the importance of each other’s company.”
Aside from the prominent tree, Roxas added vibrant colors and catchy details to the new paper bags. “Some of the notable Pusong Pinoy traditions that I included are typical street and home scenes that are very much alive during the holidays and homecomings. I even inserted comical ones like the ninong hiding from the inaanak,” he shared.
Celebrating Filipino traditions
Singing Christmas carols is part of the Pinoy Yuletide tradition, that’s why the tagline, “Himig ng Pasko / ay mas masaya / kung may pan de sal / at ang buong pamilya ay sama-sama,” is highlighted in every bag.
More than traditions, a Pinoy Christmas is about showing love, generosity and sharing. “Paskong Pinoy for me is when we begin greeting each other as soon as the ‘ber’ months start. The time where we look forward to the holidays to be with our loved ones and enjoying our endless traditions and merry making,” Roxas said. “But the most important thing that we usually do every Christmas season is when we begin to share our blessings especially to those who need it the most.”
For this young artist, it was a privilege to be part of the brand’s Christmas package design. “I am really thankful for the opportunity,” he said, “I felt as if life pinched me and said, ‘Hey, Jude, you’re on the right track.’ I told myself to keep exploring, keep creating.”