Committed to fully understanding women’s hair, Kérastase Paris through the L’Oreal Advanced Research has analyzed how time affects hair fiber and scalp quality.
The discovery: as time passes, the hair experiences loss of shine, texture and color. And while these are often concealed by colored hair, negative changes go further. Hair looks dull, limp and less shiny, loses its vitality, and most importantly, its vibrancy.
To curb the effects of time on hair quality, Kérastase Paris has invented the first youth activator for the hair, Densifique Serum Jeunesse. It a leave-in formula featuring Anti-Ox Cellular, a powerful antioxidant complex that has never been used on a scalp product until now.
This ingredient activates the hair’s melanin content, secreted by melanocytes—a pigment-producing hair cell. It is further combined with high-level antioxidant Ferulic Acid, Vitamin C, Vitamin E and a UV filter. Supplementing these contents is Stemoxydine—present in all Kérastase Paris Densifique products—a molecule that increases the hair’s density, as well as Cera-mide, a polymer that enhances the texture of the hair, making it shinier and more supple.
The Kérastase Paris Densifique Serum Jeunesse is available at Kérastase Institute by Salon ESA, Emphasis Salon, and other leading salons nationwide.