Bringing back trust and personal touch in digitized real estate

The usual process of searching for and purchasing the right property is to talk to a trusted real estate broker through the recommendation of a relative. Even when the real estate industry in the Philippines was digitized several years back, the reality of buyers being wary of unscrupulous brokers still prevailed. In effect, buyers still stayed away from the Internet when looking for a property.

Hoppler, an online real estate platform, saw this problem and realized that Filipinos are one of the most cautious buyers in the world due to trust and relationship factors.