British expats walk the ‘Great’ runway

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From high-end shops in Oxford Street to bohemian boutiques in Glasgow’s West End, UK is truly a shopper’s paradise with countless British brands dominating today’s global marketplace.

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Showcasing this to Filipino fashion lovers, no less than British expatriates in the country dressed up and walked the runway to launch the “Shopping is Great! Contest,” which is part of the British Embassy Manila’s UK is Great campaign.

Together with the United Kingdom Trade and Investment, the fashion show held at the Mega Fashion Hall in SM Megamall featured over 30 British brands. The event also gathered more British executives working for the said brands, as well as other diplomats from the embassy.

This unique fashion presentation was conceptualized as a showcase of accessible fashion, and the models who walked the runway were the everyday people, including British diplomats.

The audience was thrilled as they modeled clothes, shoes, accessories, and products from well-loved British brands like Marks & Spencer, Cath Kidston, Clarks, Debenhams, Pepe Jeans, Lee Cooper, Lyle & Scott, Superdry, Reiss, F&F, River Island, Vision Express and Mini Lifestyle products.

The fashion show also featured different British suit and shoe brands for men like T.M. Lewin, Burton Menswear London, Sanders, The Savile Row and lifestyle brands like Mothercare and Mamas & Papas. They also had a glimpse of the British sportswear through Speedo, Lonsdale, and brands found in Toby’s Berghaus and Mitre. Toni & Guy and The Body Shop also participated in the event.

The Great campaign is a celebration of the best of British business and culture in the Philippines.

For more information, visit the British Embassy Manila Facebook page and the Twitter account (@ukinphilippines) or email greatcampaignph@gmail.com.

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