MARSEILLE: Most people are resigned to a little litter in their lives. Not Eddie Platt, a British expatriate who single-handedly took on the scourge in Marseille, the southern French city where he took up residence in 2010. The 38-year-old launched his quirky campaign last September with a Facebook page titled “1 Dechet par Jour / 1 Piece of Rubbish”. The idea is simple, if not particularly sexy: participants post selfies on a social network — Facebook, Instagram or Twitter — each time they pick up a piece of litter and put it in the rubbish bin. Ten tons of rescued rubbish later, the effort has cyber fans around the world from Buenos Aires to New York, and TV and newspapers are hounding Platt for interviews.