While Taiwan Excellence has already established its presence among Filipinos, a similar and smaller trade exhibition has also debuted in Metro Manila.
Dubbed “Wow! Taiwan Selects Pop-up Store,” it was held from May 23 to 29 at the Glorietta Mall in Makati City. It was authorized by the Bureau of Foreign Trade of the Ministry of Economic Affairs and organized by the Commerce Development Research Institute.
The pop-up store featured delicacies, cosmetics, fashion, technology, and modern household goods catering to a younger market and exudeding a hip vibe.
Unveiled were beauty and skincare brands including Dr. Morita, a facial mask brand that has sold 30 million pieces worldwide; Naruko, which makes natural skincare products; TS6, a globally famous probiotic brand for women’s health; Hydron, the top Taiwanese contact lens brand; Dr. Formula, a body and beauty care line developed by a professional medical team; and City Color, a brand known for its affordable fashion cosmetic products.
For lifestyle, the pop-up store showcased Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O’Ringo, a well-known handmade leather shoe brand in Taiwan; and Kimo Footwear, which adopts German design to Asian needs for comfortable shoes.
Finally, guests indulged in delectable treats and beverages from Taiwan, including Seven Seven, a chocolate snack brand that has sold 6.75 billion chocolate treats worldwide; Taiwan Beer, an authentic Taiwanese beer in classic and fruit flavors; Sweet Mountain, which offers updated versions of traditional cookies and jelly treats; Royal Family, a brand famous for its Japanese-style rice cake; and Yon Ho, a soy milk brand that is popular internationally.
The Wow Taiwan Selects Pop-Up Store will next travel to Indonesia and Vietnam.