Building kids’ character through an active lifestyle

Studies have shown that sports teaches children valuable life lessons which they can apply not only in the court, the gym, or the football field, but also in the classroom, at home, and in life.

This in mind, beverage brand Milo officially launches its Get Your Child Into Sports campaign, together with its 2018 Summer Sports Clinics. In line with its commitment to grassroots sports development, Milo hones in on the importance of sports in a child’s life through this campaign.