BENEL D. LAGUA
Getting into business used to be as simple as identifying a product or service to sell, making sure the cost of producing said product or service is kept low and earning on the margin. Apple makes money from its iPhones, iPads and accessories, while retail stores, such as Bench, sell clothing, merchandise and other items for profit. But in today’s competitive world, it is interesting that many enterprises actually make more money in less obvious ways. Developing an enterprise in this volatile, uncertain, complex and ambiguous world requires a lot of creativity about ways of generating profits.