By George, GMA’s got it!


Network’s latest slew of programs thrive in the ratings game
After quite a lengthy period of placing second in the much coveted prime time spot, it seems that GMA Network has won over the hearts of Filipino viewers with its anniversary offerings, based on the strong ratings performance of its shows in the viewer-rich areas of Urban Luzon and Mega Manila. According to TV ratings supplier Nielsen TV Audience Measurement, the Kapuso channel has so much to celebrate as the second half of 2013 goes into full throttle.

Urban Luzon and Mega Manila represent 76 and 59 percent of the total urban TV household population in the entire country, respectively.

GMA’s biggest win thus far is its groundbreaking and most provocative series, My Husband’s Lover, as it continues to make waves in primetime television since its debut on June 10. The program, which has been receiving rave reviews from viewers and critics alike has consistently become one of the trending topics in the micro-blogging site Twitter. MHL, as it has come to be called, posted an average household rating of 21 percent versus ABS-CBN’s Apoy sa Dagat with 17.3 percent, based on household ratings data recorded in Urban Luzon for June 10 to 30 (June 23 to 30 based on overnight reading).

Meanwhile, in Mega Manila, My Husband’s Lover, which is top billed by Dennis Trillo, Tom Rodriguez and Carla Abellana, registered an even bigger margin with 23.1 percent against Apoy sa Dagat’s 16.5 percent. Apoy sa Dagat has been replaced just this week with Muling Buksan ang Puso.

The GMA primetime series Anna Karenina, in turn, continues to post strong ratings since it premiered on June 3. Based on the same period in Urban Luzon, the show rated higher than its competitor with an average household rating of 23.4 percent as against the competing program’s 22.4 percent.

In Mega Manila, Anna Karenina marked an average household rating of 24.9 percent and ruled over ABS-CBN’s Huwag Ka Lang Mawawala, which only garnered 20.9 percent during the said period. The series airs weeknights after 24 Oras, and stars the network’s homegrown talents, Barbie Forteza, Krystal Reyes, and Joyce Ching, together with Derrick Monasterio, Hiro Peralta, and Julian Trono.

Meanwhile, GMA proudly keeps its lead in the afternoon drama block with

Agustin Dela Cruz’ Mga Basang Sisiw. The highly dramatic series scored an average household rating of 12.1 percent versus ABS-CBN’s My Little Juan’s 9 percent in Urban Luzon for the same period. In Mega Manila, the show posted 12.8 percent versus the 8.8 percent of its counterpart.

Mga Basang Sisiw is top billed by Lani Mercado, Raymond Bagatsing, Gardo Versoza and Maxene Magalona, featuring the network’s young discoveries Renz Valerio, Bianca Umali, Kimberly Faye, Hershey Garcia and Miko Zarsadias.

Likewise, the afternoon prime series Maghihintay Pa Rin consistently scores high in Urban Luzon with 10.8 percent compared to ABS-CBN’s Dugong Buhay with 7.9 percent. In Mega Manila, the series posted 11.4 percent household rating against the latter’s 7.5 percent. Maghihintay Pa Rin stars Bianca King, Dion Ignacio, and Rafael Rosell, and airs after Mga Basang Sisiw.

GMA’s newly launched Saturday children’s show, One Day Isang Araw, which debuted on June 15 has also topped ABS-CBN’s Kapamilya Deal or No Deal with 15.1 percent versus 12 percent in Mega Manila.

Sunday All Stars, which replaced Party Pilipinas, has also made an encouraging debut since airing on June 16, albeit its 0.4 percent lead against ABS-CBN’s ASAP in Mega Manila (12.8 percent versus 12.4 percent).

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media’s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.


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