BYD launches 5-Star customer service program

The BYD Response Operations (BRO) Team

The BYD Response Operations (BRO) Team

SOLAR Transport Automotive Resources Corp., (STAR Corp.), the exclusive distributor of BYD vehicles in the Philippines announced on March 26 the launch of its 5-STAR customer service program, a comprehensive customer-centric after-sales initiative to continuously deliver the best brand ownership experience to BYD customers.

“The 5-STAR Customer Service Program is a result of STAR Corp’s deepening understanding of our customers.  Over the past year and a half, we’ve listened to our customers and identified their preferences and even their sensitivities.  This program and all its components is a signpost of our long term commitment to our customers so that they enjoy their BYD vehicles well over the long haul,” said Mark Andrew Tieng, managing director of STAR Corp.

The 5-STAR Customer Service Program offers: A five-year service warranty; Access to service technology, infrastructure and facilities; Genuine parts and accessories; BYD Response Operations (BRO); and emergency roadside assistance.

Much thought and careful study were made into each aspect of the BYD 5-STAR customer service program so the technology and innovation that went into the production of every BYD vehicle may be maintained in accordance with the highest standards of excellence. As such, STAR Corp. has set up only full-service infrastructure and facilities in the Philippines — operating service centers with a steady and sure supply of Genuine BYD parts and accessories, manned by top-notch service and automotive technicians.

5-Year Service Warranty
With STAR Corp.’s manufacturer-backed five-year service warranty, BYD car owners are assured of worry-free motoring for many more years than regular warranty coverages.  Available at all BYD dealerships, it is a solid testament on the build and quality across the entire range of BYD cars and an assurance of BYD’s commitment to total customer satisfaction.

Under the 5-Year Warranty or 100,000-kilometer coverage, whichever comes first, the warranty covers the entire BYD vehicle – from the engine, transmission and all other parts.

24/7 Emergency Roadside Assistance
For further peace of mind, STAR Corp.’s 5-STAR customer service program comes with a free one-year emergency roadside assistance package for its car owners through its partnership with the Automobile Association of the Philippines (AAP), one of the country’s most reliable service providers of emergency roadside service (ERS) assistance.

BYD Response Operations
The BYD Response Operations (BRO) is STAR Corp.’s unique approach to provide the services their customers need, wherever they are.   Like a real-life BRO, BYD will provide that personal and reliable touch, offering expert information, recommendations and solutions to their customers on how to get the best motoring experience from their BYD vehicle.

One of the essential components of BRO is a service hotline that customers can call for any inquiry or concern.  At the end of the hotline is an accommodating BRO who will readily act on a customer’s car trouble or situation.   BRO shall guide the customer through a step-by-step troubleshooting process until the situation is resolved.  And if the concern is a minor technical problem, BRO can easily book the customer for a service schedule.

BRO can even call the AAP, in behalf of the customer, if emergency roadside assistance is required by the customer.  Once the vehicle is towed to the nearest BYD service center, a service staff will provide the customer with further assistance.

For customers who have no time to drop by the BYD service centers for the required maintenance services, BRO can be scheduled for premium home service to work on the customer’s car at his home or office, for the ultimate in customer convenience.  BRO is initially available during office hours, Monday to Saturday, in Metro Manila.


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