Solar Transport and Automotive Resources, Corp. (STAR Corp.), the exclusive distributor of BYD vehicles in the Philippines, recently opened a new dealership in Concepcion, Batangas that includes full-scale 3S operations. This is in addition to its showroom in San Pascual, also in Batangas.
With the continuous expansion of its dealership network, STAR Corp. strengthens the reach of BYD in Southern Luzon and enhances its capability to cater to the needs of the market by offering high-quality standards in sales service, and spare parts for BYD cars.
“We are looking forward to seeing more and more BYD vehicles in the country. With a growing dealer network such as the Areza Group of Companies that has more than 25 years of expertise in automotive, our customers can rest assured that their BYD will always be in great shape,” said Mark Andrew Tieng, STAR Corp. managing director.
The Areza Group of Companies, under the leadership of its chairman Cesar Areza, has been in the automotive and motorcycle business for more than two decades. It is well known as a distributor of automobile and motorcycle products in the provinces of Laguna, Batangas, Quezon and Cavite. “We welcome this partnership with the Areza group, which we hope will contribute to furthering the awareness and acceptance of the BYD brand in territories the Areza Group is present in,” Tieng said.
With its established network of dealerships and allied businesses, the Areza Group will play an important role in increasing sales and, more importantly, expanding the after-sales service reach of BYD outside of Metro Manila, especially in the Calabarzon area and its neighboring provinces.
BYD Batangas will cater to the motoring needs of the growing industrialized zone of Batangas as well as marketing and selling BYD vehicles in other provinces such as Laguna, Quezon and Cavite.
“We are pleased and excited to be part of BYD in the Philippines. When we learned that successful American business magnate Warren Buffet owns 10 percent of the car company, we happily said yes to STAR Corp.,” said Areza.
STAR Corp., meanwhile, continues to look for qualified partners in line with its vision of establishing more dealerships and qualified automotive service centers in order to provide BYD after-sales service and parts in more locations around Metro Manila and adjacent provinces.