COLUMBIAN Autocar Corporation (CAC), the exclusive distributor of Kia vehicles in the Philippines, is proving that it is a company with a soul, and we are not referring to its popular crossover vehicle.
CAC is a car company with a soul because it is actively involved in corporate social responsibility projects (CSR) for the environment.
On June 16, 2015, CAC gathered its 70-plus workforce for its annual CSR initiative, dubbed “CAC Coastal Care.” The event mobilized executives and employees from all departments to clear the Lobo seashore in Batangas of debris and to make good on their annual CSR theme of “A cleaner tomorrow begins today.”
The beautiful seascape in Lobo, Batangas is home to a rich underwater ecosystem and boasts a fine, sandy shoreline. Both locals and tourists marvel at its beauty but the site is sometimes threatened by careless visitors who leave their trash. Unsightly sea weeds, dried leaves, husks, twigs compete with discarded plastic bags and bottles.
During the CSR activity, dozens of bags containing mix litter and dried leaves were collected the whole day. Though visibly tired, CAC personnel were all smiles seeing the result of their hard work– a spotless and picturesque beachfront.
CAC Marketing Manager Nenuka Guba, lauded the employees and reiterated the company’s continuing commitment to helping the community protect the environment.
“Last year, CAC started its CSR program with a tree-planting project in Lumban, Laguna called ‘Greener Tomorrow.’ Not only were we able to contribute to the national greening program but we also saw how much the employees appreciated being one with nature,” she said.
Guba added that while the Philippines is blessed with beautiful beaches and other wondrous tourist destinations, there are people who do not care about preserving the environment for future generations.
“The Philippines is known for our amazing underwater resources and equally stunning beaches but it’s disheartening to see pollution cripple these natural wonders. CAC saw the need to raise awareness and to take action; hence the Coastal Care program came to fruition. We hope that this collective action will inspire everyone at Kia and CAC, as well as the public, to preserve and care for the environment,” she added.
CAC partnered with Lobo Water District (LWD) to carry out the mission of caring for the coast. LWD is the water service provider for 14 barangays (villages) of Lobo and is tasked to care and maintain the Lobo watershed. LWD works with the Department of Environment and Natural Resources for the conservation, protection, and sustainable development of watershed areas under the water district’s jurisdiction.
To help with LWD’s environment-friendly efforts such as coastal clean-ups and greening programs, CAC donated P20,000 for their cause.