Chevron Philippines Inc. (CPI) has teamed up with Robinsons Holdings Inc. (RRHI), the second largest multi-format retailer in the country, to allow its loyal customers to earn points and discounts when they fuel up at Caltex gas stations.
CPI Country Chairman Peter Morris said motorists that fill up at Caltex will become members of the Robinsons Rewards Card (RRC) and enjoy earning points and discounts.
“This partnership allows us to uniquely reward thousands of motorists and shoppers for their loyalty to Caltex and Robinsons,” said Morris.
RRC members can use their points to redeem P1 discount for every liter at participating Caltex stations nationwide. Chevron is the marketer of Caltex fuels and lubricants.
“Every five liters earns a point. It means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings,” said Morris.
Morris said CPI chose Robinsons as partner because the retailer offers great products and “they are a good company to deal with.”
“Customers can save more on fuel costs when they purchase Caltex with Techron plus the five benefits of maximized power, improved fuel economy, lower emission, smoother drive and reliable performance,” he said.
Robina Gokongwei-Pe, president and chief operating officer of RRHI, said apart from fuel savings, RRC members would also enjoy big discounts in their shopping and grocery purchases.
She said points earned at participating Caltex stations can be redeemed at any 1,180 Robinsons stores nationwide.
“We at Robinsons Retail are always looking for a new ways to delight our customers and give them a better customer experience. That is why we are very happy to partner with Chevron,” Pe said.
Pe said Chevron, which has 700 service stations nationwide, is the first external partner for Robinsons Rewards.
In 2014, CPI also partnered with Jollibee Food Corporation’s Happyplus program, which will run alongside the RRC loyalty program.
“Caltex has been in the Philippines for over 75 years. Throughout this time, the Caltex brand has remained relevant to Filipino motorists because we are able to support their changing lifestyles and needs,” said Morris.