Campaign tactics played in 2015

INITIALLY, those who were with the party in government kept saying that the more candidates for the presidency, the better for their candidate since it has two things going for them: financial resources and the machinery of government. A lot of analysts worth their salt were saying that scenario would not happen because the candidate with a stable reading after five dipsticks will show stability and core. And in a plurality, a candidate would just need 23 percent to win.

So with an early announcement by the incumbent Vice President (VP), it was open season for the Liberal Party to shoot him down, despite the fact that he was part of the Cabinet still and the allegations of corruption took place when the VP was still a mayor, dating back to 2007. Despite 25 hearings in the Senate where allegations were stocked up, every issue was milked to portray him as the most corrupt public official in the land, Binay remained strong with a stable base of 20-25 percent of the electorate. The LP then focused their guns on the young Binay Mayor of Makati and got him suspended and “perpetually disqualified.” If you can’t hit the Senior, get the Junior.