Can govt brand as does the private sector?

Can government brand as does the private sector? Probably not. It’s not impossible, but to do so would require specific virtues that are not common in most governments. In the private sector, there is ownership. Not so with government. Most government employees are temporary, in place by political appointments, or those entrenched in a career. Many are in government for all the wrong reasons.

Virtues that might come into play are discipline, love of country, or a sense of nationalism so dear as to subject oneself to servitude. Unlike religion, however, where the driving force is faith, reality with government is the quest for subsistence and employment, rather than a sense of duty or an objective that is a virtue in itself.