RACHEL A.G. REYES
RACHEL A.G. REYES

A major economic consequence of American state-building in the early years of us colonization was the massive increase of American imports. In 1910, less than ten years after President Roosevelt had officially declared the Philippine-American war over, it was calculated that US imports throughout one year, 1909, had risen by 129 per cent, with an increase of total imports reaching almost 20,000,000 US-Filipino pesos. The combined efforts of nation-wide public school education through instruction in the English language and advertising campaigns helped, in no small measure, to open the hearts and minds of ordinary Filipinos to American goods.

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