Immediately after the box-office success of DC Comics’s Batman v Superman: Dawn of Justice, which raked in $800-million in globally, its rival Marvel Comics is coming out with yet another movie that will force comic fans to take sides between two all-time favorite heroes—Captain America or Iron Man.
Set to open across the Philippines on April 27, Captain America: Civil War finds Steve Rogers (Chris Evans) a.k.a. Captain America, leading the all-new Avengers in their continued efforts to safeguard humanity. But when another incident involving the superheroes result in collateral damage, political pressure mounts to install a system of accountability. It is called the Superhuman Registration Act, and headed by a governing body to oversee and direct the likes of the Avengers.
The new status quo polarizes the superheroes into two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference; and the other, Tony Stark / Iron Man (Robert Downey Jr.), who surprisingly decides to support the authorities.
Some fans believe that ‘Civil War’ is an allegory to real life political turn, going as far as comparing the new status quo to the US Patriotic Act, which like the movie, asks citizen to give up civil rights to protect their own safety.
Whether it is indeed inspired by real-life politics, the brains behind this movie ultimately want the audience to weigh the “issues” and decide whose side they’re on.
“Our goal was to tell the story in such a way that both sides have really compelling cases. Both Tony Stark and Steve Rogers individually as characters have very compelling points of view. We wanted people to be conflicted and torn, which creates a sense of tension about what’s going to happen going forward after this film,” movie director Anthony Russo said.
With political undertones reflecting real world issues, Russo believes that the movie will spark a sense of urgency among its audience.
The case is even stronger for the Philippines what with the country going into the national elections in May 2016.
This in mind, SM Cinema took the opportunity to hype up promotions for Civil War, in order to urge every Filipino to make their choice count.
“Just in time for May, we are encouraging fans to be the hero and make a stand by voting in the coming election,” said Nicole Deato, SM Lifestyle Inc.’s AVP and Business Unit Head of Cinema, Exhibition & Digital Media.
To make the campaign stand out, the retail giant’s cinema arm cleverly turned its supermall North EDSA to look like a voting center, where upon entering, the public is asked whether they are siding with Team Captain America or Team Iron Man.
Two life-sized statues of the super heroes tower over the main exhibit at the mall’s activity center, where several game booths are also mounted.
The exhibit will be available for the duration of ‘Civil War’ promotions.