Caring is organic in PH beauty industry


Within three to five years, the Philippines is envisioned to be the central hub for the promotion of beauty and wellness in the Asian region.

This is according to Mitch Ballesteros, chief executive officer of Ex-Link Management and Marketing Services Corp., and organizer of this year’s International Beauty, Health and Wellness Expo. The three-day event successfully concluded on September 28 at the SMX Convention Center in Pasay City.

“We want to harness and develop further Asian unification [through the health and beauty industry]because by 2015 we all have to know each other—Filipinos, Malaysians, to Taiwanese, Chinese, Thai, because as it has happened in Europe, [I foresee] we will have our one currency later on, just like the Euro-dollar,” said Ballesteros, who addressed guests and participants in her opening remarks.

The beauty, health and wellness expo expected to attract more than 10,000 foreign and local buyers and traders, with participants ranging from small-medium enterprises (SMEs) and larger companies all in one venue to exchange ideas and knowledge, as well as establish market linkages for the further growth of the beauty industry.

“We need to encourage more Filipino companies to come out and participate in these events. They need to be legitimate, legal and be educated in running businesses so we can compete globally,” Ballesteros told The Manila Times in an interview.

With regard to global competitiveness, Ballesteros believes that Philippine products are “40 to 50-percent OK” in terms of quality, but with human relations and interaction, she opines the country is well-prepared for the international market.

“We still have to work on being professional and business-like. But in terms of service, orientation, of natural caring, the natural ability to transact and be sincere in doing business, we are very much ahead compared to other Asian countries,” Ballesteros elaborated. “We just need to improve technically know-how and be more educated to compete in the global arena.”

Over 100 exhibitors came together to join the three-day event, spotlighting their all-natural products in the hopes of attracting the interest of health and wellness companies at promotional prices. They focused on all-natural and organic products that address beauty and health problems such as hair loss, weight loss, scar removal, and other skin problems the natural way.

Ballesteros related these organic products must be combined with western technology if the Philippines want to be globally competitive.

CHIPI— a government-accredited association of companies engaged in manufacturing, development and trading of raw materials supply and herbal products—concured with Ballesteros on this necessary synergy.


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