In a bid to catch the eye of the world market, the ongoing 12th Pahimis Coffee Festival in Amadeo, Cavite province boasts of a trade fair, street dancing, a beauty pageant, a coffee convention, coffee exhibits and free brewed coffee give-aways.
It is spearheaded by Mayor Benjarde Villanueva and Gov. Jonvic Remulla,and local and national visitors who enjoyed cups of their favorite beverage.
Pahimis means abundant harvest and the festival has become an annual tradition for residents of Amadeo, known as the “Coffee Capital of the Philippines,” as a way of expressing thanks to God.
Amadeo has about 3,600 hectares of land planted with coffee by about 4,000 coffee farmers from a total population of 33,457 people, making this municipality a major producer and supplier of coffee to Manila, Batangas, Baguio and other places.
Because coffee is the second most consumed beverage in the world and local demand grows about three percent annually, coffee farmers from Amadeo are optimistic about penetrating the world market with their coffee, which is considered by local coffee experts as of the first class.