Cebuana Lhuillier launches PH sports initiative


Cebuana Lhuillier launched the Cebuana Lhuillier Sports, an initiative to promote tennis, softball, bowling, and basketball through a series of local competitions in a press conference at Bonifacio Global City in Taguig on Wednesday.

Among the teams supported by Cebuana Lhuillier in the past are softball squads RP Blu Boys and RP Blu Girls who’ve seen action in the Southeast Asian Games and World Championship qualifiers.

“This is a sport [softball]wherein both men and women [from the Philippines]can excel and be a potential top 10 team in the world. I don’t think you could say that about a lot of other team sports in the country. That’s our goal, to make it to the top 10 in both men’s and women’s divisions,” said President and CEO of Cebuana Lhuillier Jean Henri Lhuillier.

“[With the help of Cebuana] We earned the respect of other nations during the Southeast Asian Games and caught them by surprise after being thought of as walkovers in the past,” said Blu Girls team captain Elma Parohinog.

Cebuana Lhuillier also played an instrumental role in bringing to the country the International Premiere Tennis League tourney that features top 30 tennis players in the world among them Serena Williams and Maria Sharapova.

For almost three decades, the company, too, has produced star basketball players that include Philippine Basketball Association (PBA) Most Valuable Player and current Purefoods Star Hotshots James Yap and Dondon “Cebuano” Hontiveros. Cebuana also owns the PBA D-League team Cebuana Lhuillier Gems.


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