The officials at the ribbon cutting ceremony of US Fine Foods Show in Cebu City (from left) Joel Pascual, president of Premiere Events Plus Group; Simon Ramsay, hotel manager of Radisson Blu Hotel; Julie Najar, president of Hotel, Resort and Restaurant Association of Cebu; Gene Cordova, president and chairman of American Hospitality Academy; Ralph Bean, Agricultural Counselor of US Department of Agriculture, Foreign Agricultural Service in Manila; and Maria Teresa Mempin, mall manager of SM City Cebu
The officials at the ribbon cutting ceremony of US Fine Foods Show in Cebu City (from left) Joel Pascual, president of Premiere Events Plus Group; Simon Ramsay, hotel manager of Radisson Blu Hotel; Julie Najar, president of Hotel, Resort and Restaurant Association of Cebu; Gene Cordova, president and chairman of American Hospitality Academy; Ralph Bean, Agricultural Counselor of US Department of Agriculture, Foreign Agricultural Service in Manila; and Maria Teresa Mempin, mall manager of SM City Cebu

Demand for US F&B products in the Philippines continues to grow. High-value US F&B exports to the Philippines grew 11 percent in 2014, reaching a record $1.1 billion. US Embassy Agricultural Counselor Ralph Bean, notes that as the top market in Southeast Asia and the 10th largest market in the world for US F&B products, “the amount of value-added goods purchased by Filipino companies and consumers in 2014 would fill roughly 27,000 container trucks, which, if laid end-to end, would stretch 360 kilometers.”

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