Cebuanos treated to a ‘Taste of the USA’

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Chef Gene Cordova demonstrates culinary applications of US fine food products

Chef Gene Cordova demonstrates culinary applications of US fine food products

The US Embassy invited Cebu’s hoteliers, restaurateurs, bar and cafe owners, food caterers, culinary professionals, supermarket and convenience store operators, and food manufacturers to experience the “2015 US Fine Foods Show” in Cebu City at the Atrium of SM City Cebu on April 16 and 17.

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The US Fine Foods Show is an annual event held in major cities around the Philippines by the US Department of Agriculture’s Foreign Agricultural Service . This year’s show in Cebu was co-located with World Food Expo Visayas, to highlight USDA-FAS’ longstanding partnerships with partners such as SM City Cebu, American Hospitality Academy and American Culinary Federation-Philippine Chapter, Radisson Blu Hotel, PEP Group, and the Hotel, Resort & Restaurant Association of Cebu.

The show featured the wide variety, high quality, and versatility of US food and beverage (F&B) product imports, such as bakery ingredients, beans and lentils, beef, pork and lamb products, beverages, dairy products, dried fruits and nuts, frozen potatoes, snack foods and wines. Food sampling and live cooking demonstrations by top chefs will take place throughout the day.

The officials at the ribbon cutting ceremony of US Fine Foods Show in Cebu City (from left) Joel Pascual, president of Premiere Events Plus Group; Simon Ramsay, hotel manager of Radisson Blu Hotel; Julie Najar, president of Hotel, Resort and Restaurant Association of Cebu; Gene Cordova, president and chairman of American Hospitality Academy; Ralph Bean, Agricultural Counselor of US Department of Agriculture, Foreign Agricultural Service in Manila; and Maria Teresa Mempin, mall manager of SM City Cebu

The officials at the ribbon cutting ceremony of US Fine Foods Show in Cebu City (from left) Joel Pascual, president of Premiere Events Plus Group; Simon Ramsay, hotel manager of Radisson Blu Hotel; Julie Najar, president of Hotel, Resort and Restaurant Association of Cebu; Gene Cordova, president and chairman of American Hospitality Academy; Ralph Bean, Agricultural Counselor of US Department of Agriculture, Foreign Agricultural Service in Manila; and Maria Teresa Mempin, mall manager of SM City Cebu

Demand for US F&B products in the Philippines continues to grow. High-value US F&B exports to the Philippines grew 11 percent in 2014, reaching a record $1.1 billion. US Embassy Agricultural Counselor Ralph Bean, notes that as the top market in Southeast Asia and the 10th largest market in the world for US F&B products, “the amount of value-added goods purchased by Filipino companies and consumers in 2014 would fill roughly 27,000 container trucks, which, if laid end-to end, would stretch 360 kilometers.”

Participating in the Fine Foods show will be representatives of the US Potato Board, along with leading food importers in the Philippines, including Alternatives Food, Belcris Foods, Bigfood Trade & Commodities, Dane International Commodities, Equilibrium Intertrade, Global Strategic Partners Distribution, Goodway International Trading, Happy Living Philippines, Ideal Macaroni & Spaghetti Factory, JEDCO, Link Import Export, Mix Plant, RAM Food Products, and World Wide Food Supply.

“We are proud of the fact that great American food is so highly appreciated by Filipinos, and we were happy to share our great products with friends and partners in Cebu during our Fine Foods Show,” said Ralph Bean.

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