• Cebu’s most stylish ‘Seaside’


    When SM Seaside City Cebu opened its doors to the publicjust before the Christmas season, the Visayan capital was impressed not only with the structure’s iconic features—its nautilus design concept and “The Cube” sculpture in tribute to the resilience of Cebuanos and Filipinos—but also by the much awaited mall’s exciting fashion options.

    Cebuanos, after all, have always been known to be fashionable, and the Seaside’s mix of global, national, and local brands have indeed made the mall a destination for the Queen City’s stylish set.

    Seaside style may be best described as a combination of global glam and local luxe, raising shopping standards in the south. It is home to major global brands like Sweden’s H&M, Japan’s Uniqlo, US based Forever 21, Spain’s Sfera, and the UK’s Body Shop.

    The SM Store’s Fashion Forum, on the other hand, is a multi-brand boutique of contemporary clothes from US brands like Donna Morgan, Adriana Papell, Ali Rio, David Meister, Eliza J, Muse, and more. Its selections will effortlessly take you from day to night – from weekend dresses, workwear, cocktail dresses, and long gowns for formal occasions.

    Along with the global and national brands, SM Seaside Cebu also showcases home grown brands like those from the Golden ABC Group – Penshoppe, Oxygen, Forme, Memo, and Regatta; as well as Loalde. Soon to open is Island Souvenirs.


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