HOME-COOKED meals prepared by moms (lutong nanay) are what most families look forward to, especially during the holidays.
Living by the saying that goes, “A family that eats together stays together,” seasoning brand Knorr launched a campaign to encourage mothers to cook for their families through the “Sarap ng #Lutong Nanay” movement.
In a recent survey with over 1,000 respondents from the Philippines, the study revealed that 90 percent of young people aged between 23 and 27 don’t know how to cook. Top two reasons were the lack of confidence and inadequate knowledge about the recipes.
“Home cooking is in decline but Knorr is fighting back here in the Philippines to inspire and help mommies create the wonders of their flavors and build lifelong family bonds,” said Oliver Sicam, Unilever’s marketing director for Foods during the campaign launch at Blue Leaf, McKinley Hill, in Taguig City.
To spearhead the campaign, celebrity-moms were named home-cooking ambassadors, such as Carmina Villaroel, who loves cooking for her husband Zoren and twins. Christine Jacob, is also a devoted mother to her five children. Other celebrity moms Dimples Romana, Pia Guanio, Danica Sotto and Delamar Arias joined in the discussions as well.
With more family time this season, spending time with your mother preparing the holiday feast in the kitchen could bring unforgettable memories and lifelong lessons, with mom’s signature “food for thought.”
For more information, visit www.knorr.com.ph.