Celebrating and empowering women

Julie Tatarczuk, Avon Philippines’ new president and general manager

Julie Tatarczuk, Avon Philippines’ new president and general manager

Today more than ever, women are rising to assume the ranks of leaders, which men have monopolized for centuries.

Such is also the story at Avon Philippines when Julie Tatarczuk was appointed president and general manager in the last quarter of 2013. Hailing from the United Kingdom and armed with expertise in the business of beauty, she now heads a woman-powered company of executives and representatives.

For her first big project in 2014, Tatarczuk leads Avon Philippines’ observance of International Women’s Month, which is centered on the company’s vision of uplifting the lives of women everywhere.

On March 4, Tatarczuk hosted an intimate ladies’ lunch for journalists at the Society Lounge in Makati City. There, she enumerated the different activities, promotions and CSR projects, which will be held in line with Avon’s global campaign for the month of women this March.

The celebration of women rightfully begins with recognizing all the passionate and persevering Avon representatives throughout the world, who according to Tatarczuk, are the company’s “Six Million Reasons to Succeed.”

“Globally, Avon owes its success to over six million Avon ladies who love what they do and inspire the world to keep dreaming big, and put in the work needed to achieve their goals,” she elaborated.

As part of this thanksgiving, Tatarczuk unveiled Avon’s March brochure, which she guaranteed will improve the sales of their representatives.

Themed “Avon Customers’ Choice 2014,” the special gold-covered brochure offers the company’s best sellers at best prices.

The top lady executive also revealed Avon’s plan to revise its compensation model. Without going into details, she explained, “It will mean giving women real earning opportunities.”

Pinay power

Avon’s top female executive with inspiring Filipina representatives, Rosalie Soriano (right) and Katrina Faustino

Avon’s top female executive with inspiring Filipina representatives, Rosalie Soriano (right) and Katrina Faustino

At the luncheon, Tatarczuk proudly introduced two Filipinas who best embody the characteristics of an Avon lady. They are Avon Executive Unit leader Rosalie Soriano and Avon Independent Franchise dealer and Makeup Council member Katrina Faustino, who both come from different walks of life.

Soriano, for one, is a determined mother who completed her education through her earnings from Avon.  She became a top seller in just three months, and inspired her daughter to become a representative as well. On the other hand, Faustino is an architect by profession but also a beauty blogger who now shares her love for Avon products with her readers, while earning a living.

Asked how many are the Avon representatives in the country today, Faith Fernandez Aranton, Avon Philippines head of PR and Communications, said they couldn’t disclose the exact numbers but revealed they are “hundreds of thousands already.”

Speak out

Along with championing its representatives in celebration of International Women’s Month, Avon is further rolling out its 2014 Speak Out Against Domestic Violence campaign, an advocacy that protects the dignity and value of women in society.

Tatarczuk presented the Empowerment Necklace, which will be sold by representatives throughout the month, and whose proceeds will fund the hotline programs of partner NGOs, among them the Women’s Crisis Center, Luna, IMA and GWave.

“We at Avon want to build awareness on this issue, because based on statistics, there are more women suffering from domestic violence than breast cancer,” she alarmingly noted.

The numbers indeed are surprising as Tatarczuk reported that as one out of eight women suffer from breast cancer, one out of three suffer from domestic violence.

“Women who are in that situation cannot speak out. But there is hope if we talk about it. So let’s help women everywhere and encourage them to speak out,” Tatarczuk concluded.


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