Celebrating the ‘Art and Soul of the Filipino’


Filipino talent is well known around the world—from their drive and passion in sports, to their grace and beauty on the pageant stage, down to their world-class, well-crafted indigenous products. The world has indeed come to know the Philippines as a place of immense talent and great promise that Filipinos are embraced abroad, and even more so at home, where there is a growing appeal in décor and furniture made from the country’s natural gifts.

To celebrate Filipino skill, culture, creativity and nationalism, Rustans and the Department of Trade and Industry (DTI) unveiled “Art and Soul of the Filipino,” a month-long showcase of all things proudly Pinoy this June.

For the festival, Filipino ingenuity is highlighted through a wonderful selection of accents, dinnerware, and linens. Local luxuries such as carved wood tabletop decor and refined pieces made of delicate capiz shells reflect the distinguished history and cultural heritage of the islands.

Alongside these designs are the creations of Go Lokal!, an inspiring initiative by DTI, which brings to the market new designs from aspiring designers and home brands. Launched by the agency in collaboration with select retail partners, the endeavor was initially developed as an opportunity for the country’s micro and small enterprises. Here, entrepreneurs can test their consumer appeal and gauge the marketability of their products for export. From bags and shoes to decor made from indigenous materials, Go Lokal! promises an exhibit of exceptional one-of-a-kind merchandise that are uniquely Filipino at Rustan’s Makati.

Alongside these displays, a photo exhibit showcasing the works of Adel Samson, Bien Bautista, Jijo de Guzman, Kakai Manotok-Arroyo and Jan Aliling, was also inaugurated and is ongoing until July 9.


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