One of the biggest international brands, Elle, marked its 70th year in the Philippines with a chic fashion hurrah that showcased iconic styles over the last seven decades, along with the most in vogue styles of today.
The Mega Fashion Hall at SM Megamall served as the venue to highlight the legacy of Elle for women and kids, as well as all the exciting developments in store for the ever-evolving global brand.
Hosted by Nicole Andersson, the fashion fete featured an array of activities including the “Elle Exhibit,” with prominent issues of the magazine together with the Kids and Juniors collections on display; and experiential areas where participants decorated their own shirts and shoes, took Instagram photos for printing as souvenirs, and learned more interesting trivia about the popular brand.
Celebrity stylist Alyanna Martinez also came out to give tips to parents and kids on appropriate and stylish dressing, particularly for the anticipated Fall/Winter season.
The limited edition “7 Decades, 7 Dresses” took to the runway as a grand finale with frocks that mark each of the brand’s seven decades: the feminine Flower dress that celebrated women’s power after liberation from war in the 1940s, the sweet Gingham dress of the 1950s, the 1960s’ signature MOD dress, the Ascot dress of the 1970s, the Zip dress so reminiscent of the 1980s, the 1990s’ minimalist Asymmetrical dress, and to the current decade’s modern dress.
A travel segment launched the Elle Luggage line, with its array of soft and hard shell luggage in red, black, hot pink and copper colors, now available in the country. Young fashionistas took over the runway to show off the Juniors and Kids F/W collections. Girls are all set to be the belles of the ball, with flowing, delicate dresses, metallic knits, couture- style suits, tutus and sparkling skirts. Touches of gold, red and silver, plus luxe embellishments like quilting, embroidery and sequins further elevated the collection’s sophistication. The boys aren’t left behind, fashion-wise, of course, with trendy bottoms, and cheerful, graphic tops fit for the festive holidays.
Remaining first and foremost a strong and positive fashion brand, ELLE at 70 banks on its rich legacy and looks forward to many more years of bringing game-changing trends to stylistas of every generation.
For more information, follow Elle on Facebook, Instagram and Twitter with the hashtag #Elle70.