Yes, there is such a holiday.
The Philippines finally celebrated its very first International Lipstick Day on July 29 at SM Makati’s Beauty Section, gathering stylish lippie lovers at for an afternoon of colors.
There was a lot to celebrate as lipstick, after all has always been fascinating. Everyone knows how lipsticks can be a huge confidence booster and mood transformer, but in England in the 1500s, people, including Queen Elizabeth I actually believed they had magical powers.
During World War II, all other cosmetics were rationed in Great Britain, but lipsticks were kept in production because Winston Churchill felt it boosted morale.
In a US study, it is said that the average woman spends $15,000 on cosmetics in her lifetime – and of that amount, $1,780 goes to lipstick.
Over in the Philippines, lipsticks are a star too what with the grand festival mounted just for everyone’s favorite cosmetic. International Lipstick Day was hosted Miss Earth Philippines Water 2012, Samantha Purvor, and graced by three other beauty queens in Venus Raj, Shamcey Supsup, and Ariella Arida. Each shared their different lip tips and personal stories to encourage ladies to feel more confident in exploring the world of lipstick.
Raj shared that it is important to know one’s “undertone color” to perfectly match with the right lip color. Supsup on the other hand, said that lip moisturizing is a must because, “using too much lipstick can lead to dry lips, which is why it is important that you exfoliate and moisturize.”
Arida gave tips on picking the right lip color that should always go with one’s “day or night looks.”
“We join make-up fans all over the world on International Lipstick Day,” declared May Abarquez, Watsons & SM Beauty’s Beauty Trading Controller. “I know Filipinas are big fans of lipsticks, and we’ve made the celebration more fun for them.”
With that, top brands like Happy Skin, Shiseido, L’Oreal, Revlon, Maxfactor, NYX, Maybelline, The Body Shop, BYS and others are offering lip makeup services and discounts up to 50 percent until August 26. SM Makati shoppers can also get the latest trends in lip color from luxury brands like Dior, MAC, Clinique and Shu Uemura.
The Lipstick Festival is ongoing at the Beauty Section of all SM Stores. Upload photos on Instagram with the hashtag #SMLipfie and tag @SMBeautyPH for a chance to win special prizes.