Former actress Nanette Medved—who was Darna at the prime of her career—founded GenerationHope to help the government address classroom shortage in the country. The success of her social enterprise—out of the full profits of Hope In A Bottle Purified Drinking Water—went to build 37 classrooms.
Now married to businessman Chris Po, the 1998 summa cum laude Finance and Entrepreneurship graduate of Babson College in Wellesley, Massachusetts, realized that Filipinos are naturally interested in buying socially and environmentally responsible brands.
Now, an offshoot of her advocacy comes in the form custom printed shirts made from 100-percent recycled bottles. Unbelievably soft, the shirts became an instant hit among Medved’s friends, and by word of mouth, many others became interested too.
Brushing the concept with millennial touch, the former actress-social entrepreneur turned to visual artist-model-actress Solenn Heussaff for the creation of custom designs exclusively for the Hope In A Shirt collection. With the able assistance of Globis, Inc., each one of Heussaff’s brush and pencil strokes had been transformed into resplendent textile prints.
These unique, artsy and stylish shirts will be sold in a special Hope-branded vending machine—a first in the country, the idea of which has been inspired by the semi-annual international New York Fashion Week.
The Hope vendo machine will be installed in three undisclosed location as yet for only three days maximum each, after which the exclusive collection will be available only through online shopping platform Zalora.
“We at Hope believe that every Filipino has the power to vote with their peso for the things they value most. We’ve put building public school classrooms at the top of our list, and invite everyone to build more, one Hope product at a time,” Medved said.
She added that their goal is to transform the social enterprise into a movement that—fueled by the power of co-branding and collaboration—makes it easier for Filipinos to share their blessings for a worthy cause.
“That’s what we call Business for Good,” she concluded.