SHOWING off their very own je ne sais quoi in style, celebrities got down and dirty as they stained their hands with textile paint, glue, glitter, ink, and more to craft their unique pair of Bensimon sneakers.
Filipino celebrities went on “art attack” at the Bensimon do-it-yourself (DIY) event held on August 6 at the Common Thread outlet, Power Plant Mall in Rockwell Center, Makati City.
“Bensimon bears its Parisian heritage proudly. But by using traditional art materials—paint, glitters, markers, stamps, bleach, ribbons—Bensimon wants to inject the personality of its wearers as well,” said Ammiel de Leon, Bensimon Philippines’ Brand Director.
Since 2013, the French sneakers brand hit the local shoe stores with comfortable yet stylish pair of different varieties, which continues to be a pleasant addition to the long range of footwear available in the local market.
But it has been 50 years ago that French brothers Serge and Yves Bensimon created footwear that evokes the “perfectly imperfect” style, combining color, elegance and life into every pair. While producing quality rubber soles for sneakers, the brothers turned their brand into a footwear canvas that gave Parisians a chance to express their own personal style into their everyday sneakers.
“In Paris, they have been doing their DIYs in coffee shops and stores. It has been an activity enjoyed by many artists and sneaker-wearers for a long time. In the Philippines, it is the first time we’re introducing this to the public,” Bensimon Philippines’ assistant marketing manager Jheric delos Angeles told The Manila Times.
Recognizing the innate artistry of Filipinos, as well as their fondness in creating customized items, the sneakers brand has been mulling on the idea of having a DIY outlet here in the Philippines, similar to what Parisians have been enjoying for a long time.
“Filipinos love to customize their personal stuff. And with this, they can explore the possibilities of their sneakers. It’s an artists’ perfect canvas because you can do anything with it and express yourself at the same time,” delos Angeles added.
In this one-time only event, celebrities and select members of the media were given their own Bensimon pair to customize. With the successful turnout of the event, the brand will have DIY stations in the coming months that will be available to the public.
Columnist and fashion enthusiast Tessa Prieto-Valdes was amused at how a simple sneakers could turn into “her.” She shared, “What actually started out as minimalist and no-frills ended up, of course, totally me,” she enthused. “I put glitter, paint, beads and all the stuff I could use.”
Meanwhile, television personality and blogger Patty Laurel who is an avid fan of the brand, said “I just wanted it to be unique but still be wearable for everyday. I used the rubber stamps with stars and placed it all around the white canvas.”
MTV VJ Maggie Wilson was also equally excited over her black and white custom pair. “I started with a white canvas and decided to do little black speckles and then I did a little piping detail,” she shared.
Not afraid to be bold and different, sneaker-wearers can now enjoy comfort and style as they get a chance to design their own pair. “The Bensimon wearer is not afraid to dress up or down. He or she knows his or her style very well, and is comfortable to be ‘perfectly imperfect,’” delos Angeles ended.