It was a star-studded weekend at select Levi’s stores when the brand jump-started the most wonderful time of the year with “Levi’s Tailor Shop,” a fun affair that gave jean lovers the chance to meet some of the country’s fashion-forward celebrities.
Happily getting their jeans fixed were international singer Charice who greeted her fans at SM Dasmariñas; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon, who reached out to fans at SM North The Block.
At the Levi’s Tailor Shop, customers who shopped for a given amount were entitled to a free customisation of their jeans.
“Levi’s gave its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through the Tailor Shops, too, people got the chance to have their perfect-fitting pairs of jeans. And best of all, our celebrity guests helped keep jeans lovers abreast of the latest trends by sharing tips for looking their best.”