Century-old luxury brand gets modern makeover

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(From left) Anton Huang, SSI president; Katharina Bandelow of the German Embassy; Verity Rushton of Unicef Philippines; Matthiew Dupont, Montblanc president for Southeast Asia; Maritess Tantoco Enriquez, Rustan’s board of director; former ambassador Bienvenido Tantoco Sr., Rustan’s patriarch and chairman emeritus; Zenaida Tantoco, Rustan’s CEO and chairman; and Donnie Tantoco, Rustan Commercial Corporation president

Without losing the true essence of a century old brand, Rustan’s unveiled the new Montblanc store concept at Rustan’s Makati. The newly renovated layout boasts an elevated sense of elegance – embodying everything that makes Montblanc truly iconic – with dynamic lines, handsome details and an ambiance of true luxury.

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“We are constantly planning improvements for our stores, to make them even stronger luxury brand destinations. Montblanc in Rustan’s Makati is the first concept boutique of the brand in the entire Southeast Asian region, and we’re proud to be its partners in realizing its new global vision,” shares Michael Huang, Vice President for Store Planning and Expansions.

From the original 78-square meter floor plan, Montblanc has grown its presence to an impressive 110- square meter luxury retail space. The larger store gives space to more choices for a selection of leather goods, writing instruments, and of course, classic timepieces.

Taking inspiration from the signature elements of Montblanc, the new concept boutique becomes an immersive retail environment that will encourage people to stay in. It boasts a powerful palette of black, white and wood, and strong, refined lines. Designer Noé Duchaufour-Lawrance made sure that the space would have a pure, uncluttered aesthetic.

“Montblanc, as a leader and style purveyor, has built a name for itself, crafting pens and watches that are the epitome of quality and luxury. Since Montblanc entered the Philippine market years ago, it has garnered a strong following, endearing its clients with its highest standards of perfection. As Montblanc evolves, it is only expected that their retail presence also reflects that their new direction,” shares Anton Huang, president of The SSI Group Inc.

Welcoming the grand makeover was Manila’s own set of style purveyors what with celebrities, well-heeled members of the society and influencers attending the special event.

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