Charriol, a global brand of watches and jewelry from Geneva, Switzerland, has risen to a new dawn in its three-decade history with a brand new collection, literally bringing color to the Swiss luxury house.
Best known for its hallmark and iconic cable strap in combinations of silver, gold, white gold, and limited editions of rose gold and black in the past, the fashion world was happily surprised with Charriol’s unveiling of “Forever Colors” at the world famous BaselWorld 2015 watch and jewelry event in the northwestern city of Basel in Switzerland.
As title suggests, the collection features a kaleidoscope of colors—12 vibrant hues to be exact—in interwoven cable straps to form a solid bangle.
No less than brand founder Philippe Charriol’s children designed the collection to signify how important the milestone is in the family business’ history.
Siblings Alexandre and Coralie are behind the “Forever Colors” collection, with the former personally coming Manila to launch the collection at Mind Museum in Bonifacio Global City, Taguig.
Already a regular visitor to the Philippines, with the country considered an important overseas market by the luxury jewelry and fashion house, Alexandre simply yet proudly announced, “Finally, we have colors—and we hope this new collection will awaken your senses.”
The second generation Charriol, who officially serves as visual director of the company, said he personally brought his design aesthetic to the now celebrated collection from his background in painting. Driven by emotion as an artist, he described and labeled the jewelry’s color palette among others as “whimsical in Aero (blue), fresh in Pastel Green, mysterious in Prune, and trendy in Coral.”
Completing the cable strap’s wheel are Hot Pink, Deep Ocean, Forest Green, Cobalt, Royal Prune, Charcoal, Surf Green and Fuchsia.
What is even more interesting about the new collection is that Charriol patrons get to decide what colors to combine and stack together for a truly unique piece.
With regard to material, Alexandre related that his sister Coralie, who is creative director for the company, saw to the collection’s strict adherence to Charriol’s craftsmanship, even with the thinner steel cables (2mm) the collection uses. And by the way, every cable is either 18-karat gold plated or made with black PVD.
Embellishments find form in gold-plated crisscross designs, or the Charriol insignia, which undoubtedly raises the jewelry’s stamp of luxury.
In a press statement, Carolie shared, “The gold variants give a more refined, hippy-luxe look, and the black versions have an urban feel, so there’s something for the boardroom or the beach.”
“Clearly something for the Philippines,” ended Alexandre.
In the Philippines, Charriol is exclusively distributed by Stores Specialist Inc.