TOKYO: Coca-Cola launched its first ever alcoholic drink on Monday in Japan—a fizzy, lemon-flavored concoction laced with spirits that seeks to capitalize on the growing popularity of "chuhai" alcopops enjoyed especially by young women.
Although the US firm dabbled in the wine business in the 1970s, the experiment in Japan is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.
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