Chevrolet Philippines – The Covenant Car Company Incorporated (TCCCI) starts 2015 strong with its #BeChevyStrong campaign. Teeming with optimism brought by the brand’s burgeoning presence in the country, TCCCI reported an exceptional 2014 performance, which came as a result of the brand’s robust five-year showing in the Philippine automotive market. 2014 was a banner year in TCCCI’s five-year history as it posted an industry best of 59.1% growth, its highest performing year for the brand at 8,046 units. This growth was complemented by the new and expanded network of 24 Chevrolet dealerships nationwide. Chevrolet also gained another milestone with its new ranking of 8th overall top performer in the Philippine automotive industry this 2014, from its 12th position in 2009.
The company’s #BeChevyStrong campaign is a positive affirmation of the brand’s strength and a nod to the social media age and to its forward-thinking ideals – values that are ingrained in the Chevrolet brand history.