Chevys Fresh Mex is now the title sponsor of the 64-lap NASCAR K&N Pro Series West feature at Sonoma Raceway, under a newly signed agreement, it was announced on Friday.
Evidence of the new arrangement will be coming to the Vallejo restaurant within months, officials said.
Sonoma Raceway announced that it has signed a multi-year agreement with the restaurant chain and The Chevys Fresh Mex 200 will serve as Sunday’s main event during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend, June 25-27, officials said.
“This is a landmark deal for one of the most popular Mexican restaurant chains in the United States,” they said.
“Chevys Fresh Mex is ready to hit the gas and get our partnership with Sonoma Raceway in high gear for our guests,” Chevys Fresh Mex Vice President of Operations Tim Fannin said in a statement. “We see this partnership as a great way to bring the excitement of race season into our restaurants.”
In connection with the sponsorship, Chevys will launch several programs to attract, engage and entertain guests, including a new specialty cocktail menu and a Chevys Fresh Mex 200 ticket giveaway through social media, company officials said. The raceway will also host several NASCAR race-viewing parties at area restaurants, including Vallejo’s, complete with a NASCAR show car and the Sonoma Raceway Girls, officials said.
The first viewing party will be at Chevys on the riverfront in Sacramento, for the NASCAR Sprint Cup Series season opener on Monday, February 22.
Officials are also planning viewing parties later in the season at the Vallejo and Fairfield restaurants “and possibly one or two other North Bay locations,” a spokeswoman said.
Chevy’s will make its presence known at Sonoma Raceway with enhanced dining options there to include multiple Chevys Fresh Mex concession stands, officials said.