Chicken prices down

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The prices of chicken are expected to go down as the Department of Agriculture has set a lower suggested retail price (SRP) for these products in Metro Manila markets.

Based on the recommendation by the Department’s Agribusiness and Marketing Assistance Service (AMAS) Director Leandro Gazmin and the United Broiler Raisers Association, Agriculture Secretary Proceso Alcala, the SRP for whole chicken is P110 per kilo. The previous SRP for chicken was P135 per kilo.

“This will be implemented effective Monday, April 20, 2015,” Alcala said as he signed a memorandum directing the price adjustment on April 15.

The DA, in coordination with the Department of Trade and Industry (DTI), continuously monitors the prices and supply of chicken.


Based on AMAS’ regular monitoring of the price of chicken from the United Broiler Raisers Association, the farm gate price of chicken as of April 6 was P51 per kilo in Northern Luzon. In Southern Luzon, the prices were from P47 to P54 per kilo.

As of April 15, the prevailing price of fully dressed chicken is P120 per kilo.

“With the recent announcement of the new SRP, sales of chicken in public markets and supermarkets have improved,” Agriculture Undersecretary for Livestock Jose Reaño said.

Recently, Reaño announced that farmgate price of chicken and hogs will be posted in wet markets’ DTI price bulletin boards in Metro Manila so that consumers will know if these commodities are being sold at reasonable prices.

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