The grand launch of the latest global collections of Nautica, Desigual and Elle kids at the Mall of Asia Atrium in November became a wonderland of fun and fashion.
Presented with a fashion show, kids and parents alike delighted at the fresh ensembles of the top kiddie, clothing brands.
Nautica Kids opened the show with its laidback approach to fashion that oozed with the brand’s penchant for exploration and adventure. Casual pieces for both adventurous boys and girls ruled the ramp for the American brand. The collection also resonated with nautical elements in its polos, tops, dresses, outerwear, and jeans, which boasted of the classic, crisp, and clean lines Nautica is known for.
Quirky and eclectic distinguished Desigual’s collection. The Spanish brand, which became popular with its offbeat approach to casual clothing, presented its kids wear with humor-filled prints, patchwork designs, and innovative artwork. With its spontaneous and creative character, Desigual is the right brand for decisive and free-spirited little ones.
Finally, Elle kids ended the show on a classy note with items that exuded the easy and effortless sophistication of its Parisian roots. Kid models sashayed down the catwalk in prim and polished pieces from pretty tops and dainty dresses for girls, and refined polos for boys. The collection also included footwear rendered in playful yet elegant styles. The line-up captured the personality of the Elle kid: chic, classy, and confident.
Amina Aranaz-Alunan, whose kids serve as ambassadors for the brands, was all praises for Nautica, Desigual, and Elle’s collections and how they all speak about her kids’ style personalities.
Also spotted supporting the kids in the fashion show were Helen Gamboa-Sotto, Ciara Sotto-Oconer, Joy and Gian Sotto, Mark and Loralee Soong, Dino Aldeguer and Michelle Teves, Vic and Roslyn Gelano, Jondi and Jocel Buensalido, Sharon Lopez, and Cora Tanjuatco.
“Nautica, Desigual, and Elle kids arrive in the Philippines each carrying a distinct style which kids of all ages can relate to. IGM [Internationale Globale Marques] is proud to bring these three top global kids’ fashion brands in the country and we hope that these brands can be part of kids’ journeys as they explore fashion and build their own style personality,” said IGM chief operating officer Maye Yao Co Say.
IGM is an affiliate of Richwell Phils. Group of Companies, the leading distributor, manufacturer, and licensor of branded children’s products in the country.
Elle, Desigual and Nautica Kids are available at leading department stores nationwide. For more information, log on at IGMkidshub facebook page and www.igm-ph.com.