Premier Li Keqiang wants to wean the Chinese economy off its dependence on export trade in cheap electronics, clothes, toys and tchotchkes of all variety. Let the Chinese people consume instead, he says, and let them consume products and services of high value.

But how do you take a developing country like China, where saving has traditionally been favored over spending, and transform it into a nation of mass consumers? Simple, Li explains: You urbanize it, because city dwellers earn much more and spend much more.

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